A starting budget for most Amazon or Pandora partners is typically $20,000/mo, but at Kill Your Competition� most campaigns can start at $5000/month if you run 2-3 weeks a month and thoughtfully geo-target. While the audio may cost more on a CPM basis than local radio, you can ensure your ad is delivered to a very specific audience and follow that audience instead of a station. While Pandora offers the most in scale of ad supported audience because of their partnership with SoundCloud and SXM, there is no doubt who is king of audience data - Amazon, which captures and utilizes this data across all of their platforms from Amazon, Freevee and Prime Video, Alexa, Games, Cloud, Business Solutions, Fresh Market and more. Pay to have no ads, basically unlimited skips, and so on. Listeners stay!īoth offer great perks that local radio can�t provide, which is a verified demographic audience. Pandora application directory that allows you to have unlimited song skips per hour. With an average of only 5 minutes per hour of commercials, compared to the excessive amount on Spotify,, and more, listeners don't feel pressured to purchase the ad free platform or switch between platforms. It's no surprise that Pandora and Amazon Music have the largest addressable audience out of all the digital audio and podcast options out there in the US. Precision Targeting with Pandora & SoundCloud Local radio is often able to genuinely align your brand and reputation locally in a market, has the ability to cross promote you with events as well as strongly tie in effective social media. While the entry level to be successful in any market is typically less than Pandora and Amazon Music, you�ll reach a wider net of potential people, patients and customers. We then create ads and campaigns for real people, on the right platforms, with the right alignment and monitor success by measuring branded name recognition gains through Google's search volume tool, leads and sales from direct and branded organic traffic as well as how it impacted assisting other conversions from other media on your Google Analytics. When I was first introduced to the world of streaming music, it was all about the internet radio site Pandora. We're different in that we focus on real people, your actual customers, their behaviors and solid research based on fact not fiction. Imagine if your home or car was dependent on never improving or changing since then. They have relied on the same measurement system for radio since the 1950's. The Go+ for 13 a month offers everything the Go. The Go level for 6 a month offers over 120 million tracks from up and coming emerging artists, offline access, and no ads. It aggregates content based on the Music Genome Projects attribute algorithm. Even worse, they don't verify the household income, household composition, vehicle ownership or intention. Pandora is all about music discovery and does it better than most. Local radio can work, but you cannot rely on Nielsen's (who owns Arbitron) measurement of less than 1% of a population to make your decisions about how 99% of the market actually listens.
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